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Who Influences the Influencers

The increasing importance of social media highlights the necessity to provide a legal framework on how it can be used, governed and controlled. This article offers a brief explanation about the relationship between a social media influencer and an advertiser in a comparative approach between Canada, the United Kingdom and Lebanon with focus on the latter.

To know more about the rights and obligations that fall unto the advertisers, the influencers and the viewers, download the article.

Who Influences the Influencers